During my first few years as a Notary Public, I have seen firsthand the impact that Remote Online Notarization (RON) can have on the industry. With the fast-paced nature of today’s world, convenience is key for both the notary industry and for clients. RON allows for the signing of loan documents from the comfort of one’s own home, saving clients time and money. Additionally, RON offers a host of other benefits such as increased efficiency, improved security, and accessibility.
The adoption of RON has been on the rise in recent years, as more states have passed legislation allowing for its use. According to the National Notary Association, as of 2021, 45 states and the District of Columbia have passed legislation allowing for RON, with more expected to follow in the near future. This trend towards RON is expected to continue as the industry adapts to the changing needs of the market.
The housing market in the United States has also seen a significant shift in recent years. According to the National Association of Realtors, the median existing single-family home price increased by 14.8% in 2020, the largest annual increase since 2013. The market trend is expected to continue as the economy recovers and interest rates remain low. This results in a high demand for notary services in the market.
I’ve learned, it’s important to stay informed about these market trends and adapt your business accordingly. By offering RON services, you can increase your efficiency and offer your clients the convenience they desire. Additionally, expanding your services to include livescan and apostille services can also increase the value you offer to your clients and generate additional revenue for your business.
Now that you have embraced RON and expanded your services, it’s time to put your new offerings into action. Here are a few tips to help you effectively implement your new services and reach potential clients:
Get certified: Many states require notary signing agents to be certified in RON before they can offer remote notarization services. Make sure you are certified in your state and understand the specific requirements and guidelines for RON.
Create a website: Having a website is a great way to reach potential clients and showcase your services. Make sure your website is user-friendly, has detailed information about your services, and includes contact information.
Utilize social media: Social media is a powerful tool for reaching potential clients. Create accounts on popular platforms such as Facebook, Twitter, and LinkedIn and use them to promote your services.
Network: Networking is key to building a successful notary signing business. Attend local networking events and connect with other professionals in the industry. Reach out to real estate agents and mortgage brokers in your area and offer them your services.
Offer incentives: Consider offering incentives to your clients to encourage them to use your services. This could include a discount on their first remote signing or a referral program for referring new clients.
Partner with other businesses: Partnering with other businesses can help you reach a wider audience. For example, you can partner with a local printer or shipping store to offer your clients a one-stop shop for all their notary needs.
Use marketing tools: There are a variety of tools available to help you market your services. Consider using email marketing, Google AdWords, or other marketing tools to reach potential clients.
Keep learning: The notary industry is constantly changing, so it’s important to stay informed about the latest laws, regulations, and technologies. Attend industry conferences and workshops to stay up-to-date on the latest developments.
Incorporating these tips will help you effectively implement your new services and reach potential clients. Remember to stay informed about the latest trends and technologies and to always strive to improve your services. With the right approach, you can build a successful notary signing business
